Tailwind Romania appoints Călin Rotăruș as General Manager

Călin Rotăruș (photo), one of the most experienced digital local professionals will join Tailwind Romania, the advertising technology company of ThinkDigital Group.

Rotăruș, who will take over the general manager position, brings 15 years of experience in the digital sphere, acquired in companies such as Goldbach Audience and Arbo Interactive. He also has a background of almost 20 years in media and advertising.

I witnessed from the trenches the evolution of digital, from an emerging industry to a mature and diverse discipline, with technology radically automating and changing the modus operandi. Our role at TailWind is to empower local content producers, advertising agencies and advertisers to harness the benefits of digital technology to their benefit. I believe that the technological revolution in digital communication, that is happening right before our eyes, is an incredible quest that must be lived at its most. If for no other reason than that of telling our grandchildren that we were actively there”, stated Călin.