PUBLISHERS

PROJECT AGORA
HEADER BIDDING

A meta-header bidding solution that integrates the best of an expanding list of header bidding options

Header bidding is an advertising technology that allows multiple ad exchanges to compete simultaneously for ad space on a website, increasing revenue potential. It involves placing a code in the website’s header, enabling real-time bidding and ensuring the highest-paying ad is displayed to the user.

Project Agora Header Bidding is a meta-header bidding solution that integrates demand sources from multiple header bidding implementations: Prebid.js client-side, Prebid.js server-side, Google Open Bidding & Amazon TAM. Plus, gives you access to demand from 30+ integrated SSPs and the unique demand our sales teams bring in for you. This higher real time bidding density results in uplift that can go up to 50% incremental eCPM versus waterfall set-ups. Inventory leakage and discrepancies are brought close to zero, bringing in more inventory to monetize.

PROJECT AGORA HEADER BIDDING UNIFIES FOUR MAIN AUCTION TECHNOLOGIES

Prebid.js client-side

Prebid.js server-side

Google Open Bidding

Amazon Transparent Ad Marketplace (TAM)

+
Gives you access to the demand from 30+ integrated SSPs and the unique demand our sales teams bring in for you

Why Header Bidding?

HIGHER REVENUE
Auction works on the first-price auction model. This means that the bidder with the higher bid gets to serve their ad creative & they pay exactly what they bid during the auction pushing the total site’s revenue higher.
MAXIMIZED DEMAND, INCREASED BID DENSITY & HIGHER FILL RATES
Compared to the waterfall or passback setup, header bidding opens up a wider supply of buyers. It allows you to work with more advertisers, both in terms of variety and number increasing bid density and bringing higher fill rates. Project Agora Header Bidding allows you access to demand from 30+ SSPs and counting – we are always adding new demand sources.
FASTER LOADING TIMES – BETTER USER EXPERIENCE
Improves the page and ads loading time comparing to the waterfall model for an improved user experience.
FAIR COMPETITION – BETTER CONTROL
Allows demand sources and direct campaigns to be evaluated in real-time. After the header bidding auction, your ad server is responsible to select the winner among all the line items based on the CPM rates and the line items priority, which guarantees fair competition for all campaigns and maximum control.
MINIMUM DISCREPANCY
Reduced reporting discrepancies, since only a single auction happens in header bidding and there is no sequential daisy chaining of partners that increases reporting discrepancies.
YIELD OPTIMIZATION
Our automation of the demanding onboarding process and our dedicated yield optimization team allow you to start seeing the revenue uplift in days instead of months.
UNIQUE LOCAL & INTERNATIONAL DEMAND
Gives you access to pre-negotiated preferential terms from our always growing list of local and global SSPs, global deals and the unique demand our sales teams bring in.

YOUR REVENUE
GROWTH CAN REACH
UP TO 50%

  30+ Integrated SSPs
  Exclusive Local and
  International Campaigns
  Exclusive Native Advertising
  Campaigns
  Lazy Loading
  Ad Refresh
  Ad-Blocking Recovery
  AMP Monetization
  Multi Ad-Size Support

DEPLOY IMMEDIATELY.
GET PEACE OF
MIND INDEFINITELY

  Quick deployment
  Zero dev work
  Close to zero discrepancies
  Automated Line Item Setup
  Bid Monitoring & Health
  Checks
  Time Out Optimization
  Yield Optimization
  Analytics Dashboard

FUTURE
PROOF
GUARANTEED

 Hybrid Client based & Server to Server Header Bidding Integration
  Technical Neutrality
  No Maintenance
  GDPR & IAB Tech Lab Compliant

BIDDER ADAPTER

A prebid integration that enhances
bid density and increases eCPMs

Bidder Adapter is a display offering for publishers who already have a header bidding solution based on prebid. This solution allows Project Agora’s prebid demand sources to participate in your header bidding and bid in real time. Introducing new demand sources (SSPs) to compete in your ad server auction pushes CPMs higher for each impression served.

Why add Bidder Adapter to your
Prebid.js header bidding?

ENHANCE BID DENSITY

Higher bid density means more competition among bidders for your inventory, driving overall site revenue higher.

20+ SUPPLY-SIDE PLATFORMS

Gain access to more than 20 SSPs and counting – we are always adding new SSPs to our demand sources.

PLUG & PLAY

Integrates simply & seamlessly into your stack. Download from Prebid.js and you are good to go.

YIELD OPTIMIZATION

Our team of yield optimization experts maximize the value of every impression by selecting the optimum combination of demand sources, tailor-made per ad unit, device, geolocation, etc.

UNIQUE DEMAND

Gives you access to our unique demand, global deals and pre-negotiated preferential terms from our always growing list of local and global SSPs.