Taboola News Launches on Samsung Devices in Hungary & Romania via Project Agora

Project Agora, Taboola’s exclusive partner in 25 markets, has announced the launch of Taboola News on Samsung mobile devices in Hungary and Romania.

The integration brings personalized news & content recommendations directly to Samsung users on the -1 screen of Samsung devices, as well as the popular Samsung News app enabling seamless discovery of relevant, high-quality content from leading publishers. Through Project Agora, the service is now accessible to local publishers and advertisers, further strengthening the digital ecosystem in the Hungarian and Romanian market.

For publishers, Taboola News creates new opportunities for audience growth and monetization. It drives incremental, high-quality traffic via premium, exclusive real estate within a globally recognized brand ecosystem such as Samsung, at a distinctive, highly visible and immediate touchpoint –the mobile screen itself. Advertisers benefit from premium, brand-safe placements integrated into the Samsung user experience, enabling performance-driven campaigns aligned with user intent. Users get an enhanced experience through highly relevant, personalized news & content recommendations.

“Through our exclusive partnership with Taboola, we’re proud to bring Taboola News to Samsung devices in Hungary and Romania,” said Marilena Manatou, Head of Supply at Project Agora. “This launch further strengthens our mission to support publishers and advertisers with innovative solutions that drive meaningful engagement and sustainable growth across the open web.”

This launch comes as part of a global, long-standing strategic partnership between Taboola and Samsung. As part of its ongoing commitment to supporting its network of over 11,000 publisher partners, Taboola delivers personalized content recommendation services across a wide range of mobile carriers and OEMs globally, including Samsung, Xiaomi, Motorola, and LINE.

The launch reflects growing demand for discovery-driven experiences that move beyond search and social, reinforcing the role of OEM environments in the future of content distribution and monetization. Taboola News is already live across multiple global markets, and this new expansion underscores Taboola’s & Project Agora’s ongoing commitment to supporting the open web ecosystem through trusted partnerships and innovative technology.