A header bidding wrapper, also known as a container or a framework, is a technology that organizes all buyers and sets the rules for efficient programmatic auctions.

Earlier this year we launched an upgraded version of our “Partners Center”. The proprietary platform that has been serving hundreds of Publishers entered a new phase.

All you need to know on this advanced programmatic ad technique of integrating demand partners, that allows publishers to offer their inventory to many demand sources simultaneously.

A few days ago, we hosted “The Publisher Sessions”, our virtual thought leadership forum for sell-side partners. Here’s a recap of what happened, the insights shared and what participants took away. 

Google is participating in this version of the framework and has already began reading and passing the TC string for all ad requests.

Project Agora will be hosting “The Publisher Sessions” on 19th November, a by-invitation, virtual thought leadership forum for sell-side partners.

Our sell-side partners event is coming up and we invited the event's moderator, Constantine Kamaras, to share his thoughts on publishers challenges & advertising.

The Publisher Sessions, our virtual thought leadership forum for sell-side partners, will bring together digital content brands with leading international experts.