What Is Google’s New MCM Product Timeline, and What Does It Means For Our Publ...
Google has officially announced that 31st January 2022, its new Multiple Customer Management (MCM) will replace the popular Scaled Partner Management (SPM) program. While this will provide numerous exciting benefits, it has also created a good deal of uncertainty amongst publishers - especially as Google has recently revised its previous timeline for the transition.
Project Agora exclusive partner Taboola Goes Public
We’re very excited to report that our exclusive partner Taboola has sealed its reputation as one the premium players in Open Web advertising - by making a stellar Initial Public Offering (IPO) on the NASDAQ index.
Website Monetization - A Complete Guide for Publishers
This article is designed to help publishers understand the various website monetization methods available to them in 2021 – and develop a strategy that will help them make more money from their content.