Invalid traffic (IVT), or ad fraud, is a threat to the entire advertising industry. Learn what it is and how to combat it to increase monetization opportunities.

If there is a digital business equivalent in a chronicle of a death foretold then the demise of the third-party cookie must be up there among prime candidates.

SEO is about to experience a serious shake-up. In June 2021, Google will begin the gradual roll-out of an update to its search algorithm

This article is designed to help publishers understand the various website monetization methods available to them in 2021 – and develop a strategy that will help them make more money from their content.

A header bidding wrapper, also known as a container or a framework, is a technology that organizes all buyers and sets the rules for efficient programmatic auctions.

Earlier this year we launched an upgraded version of our “Partners Center”. The proprietary platform that has been serving hundreds of Publishers entered a new phase.

All you need to know on this advanced programmatic ad technique of integrating demand partners, that allows publishers to offer their inventory to many demand sources simultaneously.

A few days ago, we hosted “The Publisher Sessions”, our virtual thought leadership forum for sell-side partners. Here’s a recap of what happened, the insights shared and what participants took away.