In anticipation of the Basketball World Cup in China on September, Project Agora is launching a new targeting option. Advertisers will be able to communicate with all the basketball fans out there targeting the specific audience in the most premium local publishers.

Taboola, the world’s leading discovery platform, and TDG, the leading Digital Advertising group in Southeast Europe and the Middle East, announced a five-year strategic partnership extension.

Project Agora launches Magic Flip and Magic Quiz, two new, exclusive ad-experiences. Magic Flip and Magic Quiz come in a Cost per Engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads and start telling stories in a way that is fun, engaging and personalized.

"Project Agora launched Social Cards, its newest ad format, with Tempo OMD/Nissan as the official launch partner. Social Cards, are mobile first ad formats which enable advertisers to amplify their social media campaigns and engage their audience in a new and impactful way using their existing social content."

"A few months ago, we turned 3 years old… and what an amazing 3 years it has been. Project Agora was created with the aim to bring laissez faire in advertising by creating trusted local ad marketplaces that add value to advertisers, while protecting the interests of local publishers. Since then we have evolved into a yield operating system for publishers."

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format. Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention

Project Agora, the leading network of native advertising publisher marketplaces across CE, SE Europe and MENA, committed to ensure the highest brand safety standards, announced today that it is fully compliant with the ads.txt initiative. Ads.txt is an initiative launched by IAB, which helps prevent bad actors from tricking buyers

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way. The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive.