Ιn this article, we are going to correct a number of pervasive misconceptions about header bidding to protect our partners from costly errors and ensure they make the most out of it.

This article is designed to help publishers understand the various website monetization methods available to them in 2021 – and develop a strategy that will help them make more money from their content.

A header bidding wrapper, also known as a container or a framework, is a technology that organizes all buyers and sets the rules for efficient programmatic auctions.

All you need to know on this advanced programmatic ad technique of integrating demand partners, that allows publishers to offer their inventory to many demand sources simultaneously.