News from our mission to "Keep the Open web Open"
16 Sep 2021
What Is Google’s New MCM Product Timeline, and What Does It Means For Our Publ...
Google has officially announced that 31st January 2022, its new Multiple Customer Management (MCM) will replace the popular Scaled Partner Management (SPM) program. While this will provide numerous exciting benefits, it has also created a good deal of uncertainty amongst publishers - especially as Google has recently revised its previous timeline for the transition.
25 Jun 2021
Google Delays Cookie Removal to Late 2023
Google has announced that it will be delaying its plan to phase out third-party cookies in Chrome to mid-2023 amid pushback from regulators and from our advertising industry.