In anticipation of the Basketball World Cup in China on September, Project Agora is launching a new targeting option. Advertisers will be able to communicate with all the basketball fans out there targeting the specific audience in the most premium local publishers.

Project Agora launches Magic Flip and Magic Quiz, two new, exclusive ad-experiences. Magic Flip and Magic Quiz come in a Cost per Engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads and start telling stories in a way that is fun, engaging and personalized.

Following Taboola’s presence in Athens, GR for their annual Sales Kick-Off event, Taboola's CEO and Founder, Adam Signolda

"Project Agora launched Social Cards, its newest ad format, with Tempo OMD/Nissan as the official launch partner. Social Cards, are mobile first ad formats which enable advertisers to amplify their social media campaigns and engage their audience in a new and impactful way using their existing social content."

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format. Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way. The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive.

We used to think that the Internet is somehow a vast place where all kinds of content wait to be discovered. And, up to a point, that was true. So content discovery isn't a new phenomenon, but how the readers reach to their favorite articles has changed radically in the last 10 years. In the beginning it was simple.

In the last few years, the way consumers watch video content has changed radically. Horizontal. HD. Ultra HD. And so on. But things are about to change. If you don't want to be left behind, listen to this advice: go vertical! Welcome into the 21 century! "Vertical" has become the biggest trend in mobile advertising.