What is Native Advertising?
Native Advertising brings the scrolling newsfeed experience consumers love on social networks within the most premium global and local websites.
The feature enables a continuous-scrolling feed that is a completely new personalized content discovery experience for users. Visitors are now able to scroll infinitely after reading an article to discover new content, in-feed videos, products, experiences, app downloads, and more, similarly to the way they currently consume content on social media.
Benefits for Publishers
- Sponsored content: Monetize with the largest sponsored content marketplace in the industry
- Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences
- Recirculation: Grow your user engagement metrics and your overall revenue by increasing pageviews
- RPM uplift, Organic & Sponsored CTR uplift
Benefits for Advertisers
- Own the “moments of next”, the time when a consumer has finished reading an article and is ready to make their next action
- Secure the safety of your brand within the context of premium local publishers
- Reach more than 1.4B users monthly
- Meet the KPIs of your performance campaigns and outperform pre-existing ROI
- Further amplify your content and increase traffic to your website or blog page through our network of premium local and global publishers
- Tailor your message to the right consumer with the use of personalization targeting
- Minimize creative costs and speed up time to market by repurposing imagery and copy from existing content you already have