Account can be funded via Bank Wire Transfer or Paypal. Added credit is usually available within 2 business days.

In case of a campaign rejection, a short description of the rejection reason is provided within the platform.

The review SLA is 2 working days, but usually it takes 1 day before a campaign goes live.

Content Discovery (Taboola) Self Serve users receive all the relevant training material in a separate email, shortly before they receive the email containing their credentials.

Yes, Project Agora Audiences can be targeted with most DSPs, since AppNexus’s SSP is already intergrated with the majority of them. Project Agora creates a specific Project Agora Deal for the selected Audience, this Deal is provided to advertisers and can be targeted via their DSP.

Yes, hour/day parting is possible for all our formats: Standard banners, Magic videos and Content Discovery Units.

Yes, advertisers can run retargeting campaigns in Project Agora. Depending on the type of campaign (i.e. Managed or Self Serve) the set up is slightly different:
For Managed Campaigns: Advertisers can run retargeting campaigns using our own Appnexus retargeting tag in their website. The retargeting tag needs to be generated from our Advertiser Success team.
For Self Serve Campaigns: Advertisers can target the users who have been tagged in their website through their DSP.

Advertisers can target based on country and city.

Yes, a campaign will, by default, run across all devices (Desktop/Laptop, Mobile and Tablet), unless there is either a specific request to exclude a device or the selected ad format is available on a specific device only (e.g. VertiGo is available on mobile devices only).

Project Agora optimizes campaign performance against client’s KPIs (Clicks, Viewability, Video Views, Engagement, Conversions, Sales) by using a self-learning algorithm that takes into account several parameters to optimize such as: Target Audience, Frequency, Recency, Viewability Ratio, Video Through Rate, CTR Ratio etc.
In addition to the algorithmic work, our Advertiser Success team monitors the campaigns on a daily basis and takes actions accordingly, in sync with the client: e.g. replaces creatives, adjusts frequency cap, includes new relevant audiences etc.

Project Agora is a Premium Audience Driven marketplace. We onboard premium programmatic inventory at scale.
We guarantee the quality of the context and brand safety by working with premium publishers only and by utilizing 3rd party technology to ensure no bad actors are participating in our marketplace.
We are 100% transparent when it comes to the publishers participating in our marketplace and we guarantee that campaigns will not run on websites outside that list.

We do not disclose the delivery of impressions or other metrics per publisher, during or after the campaign, as this is against the logic of an audience driven marketplace.

No, advertisers can only buy specific Audience Segments across participating websites. Advertisers have the full list of the websites participating in the marketplace, so that they feel safe about the context, but are not able to see pre or post campaign where their campaign has appeared in.
The reason we are doing this, is we are following Audiences, not Websites, and any exclusion to where we can find those Audiences would limit our reach and targeting flexibility, thus reducing the performance of the campaign.

Project Agora Audiences are pre-packaged audience segments of users who have affinity with certain socio-demographic, psychographic or consumer personas.

We built these segments by:
• Packaging under relevant Audience Groups, users who visit specific content categories within the publishers we work with
• Enriching those groups with behavioral data when these are available to use (i.e. user has given consent).
• Refining them based on the performance of our Audience based campaigns vs a small sample of non-targeted impressions (<1% of impressions). There is no absolute truth in any type of segmentation. Our end benchmark is whether the targeting we are using is bringing better campaign results for the advertiser.