Zurnal24.si gets a 17% uplift in total revenues with Project Agora’s full stack Publisher Offering
Type of client: Publisher
Solution: Header Bidding & Feed
Objective: Revenue Maximization, Growth of User Sessions & Pageviews
Zurnal24.si is one of the top digital publishers in Slovenia. Close to 1M Unique Users trust Zurnal24.si on a monthly basis, to keep up to speed with Slovenian and global news. Always keen to try new technologies Zurnal24.si had a dual objective: Revenue Maximization and Growth of User Sessions and Pageviews.
Zurnal24’s configuration included:
A) The implementation of Project Agora’s proprietary header bidding solution, Project Agora Header Bidding, for Display and Video inventory. Project Agora Header Bidding offered Zurnal24.si new additional ways of monetizing their inventory, which combined with the internal expert Yield Optimization team resulted to a significant increase in the demand diversity and bid density.
B) The Content Recommendation Feed solution, powered by Project Agora’s exclusive partner Taboola, to provide a personalized reading experience in a purely native, non-intrusive way. The sponsored and organic content recommendations were delivered in a format that consumers are familiar with from Social Media (continuous scrolling experience), with the content being generated dynamically depending on that specific user’s reading pattern. Content became even more personalized with every new engagement.
The overall partnership for display & video monetization and content recommendation brought a 17% uplift to the publisher’s total revenues. RPM and organic CTR uplift exceeded the region average by x2 and x11 respectively.