NoktaCom sees 30% uplift in total site eCPM & 81% uplift in prebid eCPM with Bidder Adapter
Type of client: Publisher
Solution: Bidder Adapter
Objective: eCPM uplift within in-house header bidding solution
NoktaCom is a leading tech-media company in Turkey that reaches two in every three internet users with more than 3 billion ad requests per month. They were looking to increase their revenue, eCPM and bid competition within their already running in-house header bidding solution. It was paramount that there would be no disruption to the user experience or the publisher’s direct campaigns.
Project Agora worked with NoktaCom’s ad tech team to seamlessly integrate Project Agora Bidder Adapter into the publisher’s prebid header bidding solution.
Project Agora’s Bidder Adapter is ideal for publishers who already have a prebid header bidding solution in place. It brings 15+ unique demand sources, giving publishers access to local and international premium demand partners from Project Agora’s Marketplace, with the additional benefit of pre-negotiated preferential terms from the SSPs.
Publishers like NoktaCom remain in complete control as the Bidder Adapter follows their header bidding configuration and settings and uses real-time net bidding, with no technical effort or maintenance needed on their side. It’s designed to avoid latency issues and doesn’t negatively affect Core Web Vitals.
Our team of Yield Optimization Experts maximizes the value of every impression by selecting the optimum combination of Demand Sources, tailor-made per Ad Unit, device, geolocation, etc.
With new demand sources competing in their ad server auction for every impression, the competition increased, pushing eCPMs higher.
With the integration complete and running for four months, the incremental and unique Project Agora demand resulted in a 30% rise in the total site eCPM. With 15 new demand sources boosting bid density across their prebid header bidding solution, NoktaCom also saw an 81% uplift in the Prebid eCPM across all of their digital properties.