Nissan and Tempo OMD gear up with the ultimate Project Agora advertising mix for the ultimate SUV
Type of client: Advertiser
Ad-experience: Social Cards
Audience Targeting: Bob the Builders, Business Travelers, Cosmopolitans, Digerati, Suits, Politicos, Sport Fans
Campaign Duration: 12/11/2018 – 05/12/2018
Nissan and Tempo OMD, reached out to Project Agora to grow awareness and consideration for the new Oashqai edition. The goal was to target the modern, keen on technology and predominantly male audience, in a fresh and innovative way, in line with the car’s character.
The solution was a media activation using the new, mobile first, Project Agora ad-format “Social Cards”.
Social Cards enabled Nissan to amplify the reach, frequency and engagement of their message, in the premium, brand-safe Project Agora environment. Seamlessly and with no extra creative cost, simply by extending their existing Facebook and Instagram content.
Combined with Project Agora’s audience targeting options, Social Cards allowed Nissan to grab the attention of its target audience and communicate the upgraded Qashqai version in an impactful way.
The campaign reached 400,000 unique users. Viewability rate climbed to 77.4%, x1.5 higher than the market average. Consumer engagement surpassed 5 times the display average with a 1.48% CTR.
A multi-awarded campaign:
The Qashqai Social Cards campaign, also, got recognition by winning prestigious local industry awards, including a DiMe award and an IAB MiXX award.