NewsAuto.gr is the No1 Automotive Publisher in Greece and among the most established publishers in the field in Southeast Europe. More than 1.5 million unique users trust NewsAuto.gr on a monthly basis to read the latest on the auto industry. Always first to try new technologies, NewsAuto.gr had a dual objective regarding header bidding: to increase the eCPM and overall revenue, without disrupting the user experience and with no effect on the publisher’s direct campaigns.
NewsAuto.gr has been working with Project Agora for the last 3 years utilizing various elements of its Media Technology platform to maximize the value of their visitors. The new cutting-edge version of PA Bidding was the natural choice for a Publisher who values innovation and fast time to market
PA Bidding has been the jewel in the crown of Project Agora’s Media Technology platform for publishers. Designed to maximize Yield, PA Bidding enables publishers to increase the competition and the eCPM, while saving them valuable internal ad-operations and development resources. A solution that keeps evolving with every new wave of innovation, to help publishers get the maximum value of every available meaningful option in ad tech.
NewsAuto.gr was one of the first Project Agora publisher partners to switch to the newest version of PA Bidding. The smooth adoption brought significant results for the publisher within the first month already.
“Project Agora significantly increased our eCPM with PA Bidding v3 and minimized any inventory leakage issues while fully respecting our visitors experience on the site. Their support team was fully committed to guide us during the on-boarding process and is continuously providing support to help us get the most out of Header Bidding”, shared Nikos Iliopoulos, Head of Digital at Proto Thema Group.
eCPM uplift: +28.2%
Inventory Leakage reduction: <1.7% (70% reduction)
Results were outstanding with eCPM uplift exceeding 28%. Inventory leakages also significantly decreased from 5.7% to 1.7% (-70%). Zero impact on site’s latency and user experience.
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Type of client: Publisher
Solution: Project Agora Bidding v3
Objective: eCPM uplift, zero impact on user experience