Major Telco in Greece boosts awareness of CSR Campaign with Social Cards

In order to boost awareness and enhance the association of the brand to this noble cause, the campaign used Project Agora’s highly engaging ad-experiences, Social Cards.

Social Cards are mobile-only advertising experiences that enable brands to use the exact same formats they have in their Social Media posts and “set them free” to run in the websites of the most premium local publishers that work with Project Agora. Brands can use a variety of organic, sponsored and targeted posts from the major social media platforms, to reach more people and drive performance. Attention rates are 7 times higher than Social Media and engagement rates 8 times higher than standard display advertising. This comes at no additional cost for creative work and significant minimization of time to market.

Combining Social Cards effortlessness and high performance with Project Agora’s sharp targeting options – “Digerati”, “Household Shoppers”, “Youngsters” and “Young Parents” – the brand amplified its content marketing strategy by repurposing the Facebook video posts it had already produced, straight to the Open Web with exceptional results.