The online extension of popular magazine Historia, Historia.ro, is a quality proprietary content website under the diverse portfolio of local respected publisher, Adevarul Holding. More than 1 million unique users trust Historia.ro on a monthly basis to read interesting and unique educational content. Eager to try new solutions, Historia.ro team’s intent was to increase eCPM and overall revenue, without disrupting the user experience and with no impact on the publisher’s direct campaigns and special formats already running on the site.
Being a niche content website Historia.ro had challenges in the past to monetize at its full potential. Having worked successfully with Project Agora for six months, they were happy to try the new cutting-edge version of PA Bidding. The positive results were evident almost instantly.
PA Bidding has been the jewel in the crown of Project Agora’s Media Technology platform for publishers. Designed to maximize Yield, PA Bidding enables publishers to increase the competition and the eCPM, while saving them valuable internal ad-operations and development resources. It is a solution that keeps evolving with every new wave of innovation, to help publishers get the maximum value out of every available meaningful ad-tech option.
Historia.ro was one of the first Project Agora publisher partners in Romania to adopt the newest version of PA Bidding. The results for the publisher were outstanding immediately after the adoption. The eCPM and revenue uplift was great, even during the crisis period of the COVID-19 lockdown.
Results were outstanding with eCPM uplift exceeding 24% and insignificant Inventory Leakages (<0.8%).
The Fill Rate, also, was greatly increased from 84.2% to 99.7% (an uplift that exceeded 18%).
Type of client: Publisher
Solution: PA Bidding
Objective: eCPM increase, Revenue Maximization