In anticipation of the Basketball World Cup in China on September, Project Agora is launching a new targeting option. Advertisers will be able to communicate with all the basketball fans out there targeting the specific audience in the most premium local publishers.
Taboola and TDG Expand Strategic Partnership in SE Europe and the Middle East
Taboola, the world’s leading discovery platform, and TDG, the leading Digital Advertising group in Southeast Europe and the Middle East, announced a five-year strategic partnership extension.
Project Agora launches Magic Flip and Magic Quiz, two new, exclusive ad-experiences. Magic Flip and Magic Quiz come in a Cost per Engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads and start telling stories in a way that is fun, engaging and personalized.
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