Zenith & Spark Foundry Romania are officially Taboola-certified

Zenith & Spark Foundry, part of the Publicis Group Romania, have successfully completed the by-invitation-only global training program for premium partners, Taboola Pro.

Project Agora and Taboola, who work exclusively in Romania and 21 other markets, have recently jointly launched the Taboola PRO certification program for agencies and advertisers in Romania. The Taboola team also travelled to Bucharest exclusively for this purpose, to jointly launch the Taboola PRO in Romania together with the Project Agora team.

Taboola PRO is designed to provide advertisers and marketers with a comprehensive overview of Taboola and its products, as well as best practices for successful campaigns using Taboola. At the end of the training, participants complete a test that examines their knowledge so that they can obtain the Taboola PRO certification.

Alina Ciobanu, Head of Performance in Zenith Romania, shared about this certification, “We were overjoyed to accept this invitation to certify our team as Taboola PROs. This training has given our team the opportunity to be exposed to native advertising fundamentals, but also Taboola new and advanced AI features that we can use to deliver even on performance KPIs for the benefit of our clients.”

Simona Otel, Senior Sales Manager of Project Agora, in turn shared: “Taboola PRO helps the agencies we work with go from being mere Taboola users to becoming the ultimate experts. Taboola has evolved into the dominant native advertising solution and should be an obvious addition to any media mix for brands. It enables Video and Sponsored Content campaigns and excels in targeting capabilities, drawing its power from an increasingly intelligent algorithm that analyzes data signals from the 600M Unique Daily Users visiting Taboola properties worldwide.”