Unilever and Initiative bring new rules of Ad-Engagement with Project Agora’s Magic Quiz

Initiative and Unilever were Project Agora’s launching partners for the new ad-experience “Magic Quiz”. “Magic Quiz” was selected in order to create an elevated campaign experience for the audience of Unilever’s brand Ultrex.

Combining Magic Quiz’s storytelling capabilities and Project Agora’s sharp targeting, Ultrex targeted the audiences “Sports Fans”, “Digerati”, “Business Travelers”, “Suits” and “Urban Hipsters”. The brand’s objective was to boost Top of Mind Awareness and Consideration for the products Ultrex Deep Clean Action, Oil Control Action and Delicate Touch.

The consumers participated online in a fun quiz answering questions about their personal experiences and favorite activities. Via the insights gathered from their answers, the brand was able to suggest the right product specifically for them. 43% of the consumers who interacted with the ad completed the quiz, achieving high numbers of engagement. The campaign run in Greece.

Unilever and Initiative selected Magic Quiz to make the most of the actionable insights it offers and enrich their data driven strategy for Ultrex.

Magic Quiz was recently launched by Project Agora in all the markets the company operates and it is an ad-experience offered in CPE (Cost per Engagement) model.

Get a taste of Magic Quiz with our demo.