UM has obtained the Taboola PRO certification

UM completed the Taboola PRO program offered by Project Agora and Taboola

UM successfully completed the by-invitation-only global training program for premium partners, Taboola Pro.

Project Agora and Taboola, who work exclusively in Greece and 21 other markets, have recently jointly launched the Taboola PRO certification program for agencies and advertisers in Greece.

Taboola PRO is designed to provide advertisers and marketers with a comprehensive overview of Taboola and its products, as well as best practices for successful campaigns using Taboola. At the end of the training, participants undergo a test that examines their knowledge so that both they and their company can achieve Taboola PRO certification.

Triantafillos Mantanis, CEO Deputy of UM, shared about the certification, “We were delighted to accept the invitation from Taboola and Project Agora to certify our company and our people. We know Taboola of course and already use them for our campaigns. Through the Taboola PRO training the team had the opportunity to see in depth all the new features we can take advantage of for our clients, the advanced features that have been added using AI, and a sneak peek at what new is coming.”

Paulina Tsathiri, Global Agencies Director of Project Agora, in turn commented: “Taboola PRO is an additional tool in strengthening our partnerships with media agencies. We want our partners to know and be able to take full advantage for their clients, of the platform’s capabilities and the new creative and bidding features based on AI.”