Announcing the Next Event in Our Publisher Series: Where is Header Bidding Heading?

Header Bidding is a powerful tool for publishers, but it is often also a common source of confusion in the industry. That’s why we’re very excited to announce that our latest online thought leadership event will cover the topic in detail.

Entitled “Where is Header Bidding?”, the event will explore the past, present and future of this advanced programmatic technique – all in just over an hour.

Introducing our expert speakers

The event will feature talks from two industry experts:

Sebastien Noel (Deputy Director of Programmatic Activities, Ad Tech and Monetization at M Publicité)

Using his deep experience working with Header Bidding, Sebastien will share his insights into the technique – discussing the impact industry changes have had on Le Monde and what he believes the future of Header Bidding will be.

Andrew Hayward-Wright (Programmatic Advisor at IAB Europe)

Andrew is recognised as a global expert in the operational deployment of ad technology, and will present insight into the latest trends in Header Bidding – followed by a Q&A.

They will join moderator Constantine Kamaras, Program Lead/Best Practices in Digital Publishing at the Online Publishers Association (OPA) Europe, and his co-host – Marilena Manatou, Customer Service Director at Project Agora.

What topics will be covered?

The event is designed to help publishers better understand Header Bidding and the benefits it can bring them. We will touch on questions such as:

  • What are the pros and cons for client-side, server-side and hybrid implementations?
  • When are owned and operated solutions worth the effort vs 3rd party, and what are the key performance indicators to monitor?
  • What adjustments and new features are going to be launched broadly within the next 12 months? How will these benefit publishers?

Join us from anywhere

As with our recent events, “Where is Header Bidding?” will be held entirely online. This means that it doesn’t matter where you are – you will still be able to join our lineup of industry experts to learn more about Header Bidding.

So save the date – November 30th. And if you don’t want to miss out, reserve your place today.