Taboola & Outbrain join their forces

Taboola and Outbrain, two top digital advertising platforms, announced on 3 October that they have entered into an agreement to merge. The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in the years to come.   

 

Upon closing, Adam Singolda, the Founder and current CEO of Taboola, will assume the CEO position of the combined company, which will operate under the Taboola brand name. Under the terms of the merger agreement Outbrain shareholders will receive shares representing 30% of the combined company plus $250 million of cash. 

 

The combined company will have over 2,000 employees across 23 offices, serving over 20,000 clients in more than 50 countries across the North America, Latin America, Europe, Middle East and Asia-Pacific regions. 

 

TDG (ThinkDigital Group), Project Agora’s holding company, is Taboola’s exclusive partner in CEEMEA.

Read the full announcement.