Taboola Expands Beyond Native Ads with New Performance Technology Platform Realize

Taboola, a global leader in delivering performance at scale for advertisers, has recently announced a new focus beyond native advertising and a powerful new technology platform called Realize. Taboola is represented in 22 markets in CEEMEA, by their exclusive partner Project Agora. 

Taboola has pioneered native advertising for more than a decade, driving success for advertisers, primarily in bottom of article placements. Now, Taboola extends far beyond this legacy with the introduction of Realize, an industry-first platform that specializes only in performance outcomes at scale beyond search and social.  

Realize taps into Taboola’s unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps. 

Key components of Realize include: 

• Expanded Reach Beyond “Bottom of Article” Native
  Realize unlocks access to display and additional premium placements across Taboola’s vast network, including NBC News, Yahoo, Xiaomi, and Samsung, ensuring advertisers connect with high-intent audiences in high-visibility locations. 

• AI and Data Advantage: Driving Measurable Results at Scale
  Leveraging unique publisher data and an advanced AI engine, Realize optimizes ad placements for maximum impact, delivering measurable results at scale. 

• Creative Freedom: Getting Started Faster with Social, Display, Vertical Assets
  Advertisers can seamlessly repurpose social, display, and vertical assets, transforming them into high-performing ads across top publishers and apps—instantly. 

“Every business deserves a chance to grow and succeed,” said Adam Singolda, CEO at Taboola. “Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”