Social Cards now available for Advertisers in the Middle East & Africa
We have recently extended our Social Cards creative ad-format availability to brands & agencies across the Middle East & Africa region. This creative ad-experience has become a favorite for major brands, as it strongly contributed to their marketing objectives by significantly boosting viewability and engagement rates.
What are Social Cards?
Social cards help brands bring their Social Media content strategy to a new amplification level within the sites of the most popular local publishers we work with in every market. They are innovative, mobile-only ad experiences that let brands use the exact same posts they publish on their Social Media and “set them free” as mobile ads on the Open Web.
How Social Cards work
Brands can use a variety of their organic, sponsored and targeted posts from major Social Media platforms and distribute them as mobile ads in the premium, hand-picked sites within the Project Agora network. That way brands reach more people in an environment where viewers reportedly pay up to 7x more attention than on Social Media and drive performance with 8x times higher engagement rate than any other form of display advertising.
All this comes at no additional cost and time for creative work and approvals, significantly minimizing time to market and resources. Social Cards are available either on a managed basis or programmatically via a brand’s DSP of choice.
As people spend the majority of their online time outside of Social Media platforms, offering a simple and effective way to brands to extend the reach and impact of their messaging to the Open Web is of great impact and completely aligned with Project Agora’s mission. Social Cards combine performance in a brand safe environment with zero creative cost and fast time to market. A winning combination!
Success Stories from our Clients
Lots of major brands in EMEA have already used Social Cards successfully to achieve their marketing objectives with significantly boosted viewability and engagement rates:
One of the biggest discount supermarkets in Hungary ran a recruiting campaign using Social Cards, inviting people to apply for open positions within the region. This way the brand extended their reach outside of Social Media, associating their campaign with premium local publishers, without any additional creative costs.
- Viewability rate: 72.3%
- Engagement rate: 1.49%
An international Pharmaceutical company in Romania chose Social Cards to amplify an important CSR campaign. The activation raised much needed awareness and educated people about a very common, but unknown disease.
- Viewability rate: 74.5%
- Engagement rate: 2.15%
Using Social Cards, one of the biggest Telecommunications Companies in Greece boosted awareness and consideration around a major CSR activation, one that encouraged young kids to develop their digital and technology skills. With no extra creative cost, the brand reached kids and parents with their educational initiatives.
- Viewability rate: 71.9%
- Engagement rate: 2.62%
Get started with Social Cards today! Contact your account manager or start here.