Silver award for best in-pharmacy promotion for Lamberts with Project Agora Commerce
We are excited & proud to have received a Silver award for our collaboration with Lamberts at the recent Greek Industry awards “Best in Pharmacy”.
Lamberts used our Off Retailer service, a unique service in the Greek market, which brings Retail Media to the Open Web in an automated way. Off Retailer targets e-pharmacy visitors with proven buying intent, with ads served within Project Agora’s premium, brand-safe publisher network. Following the consumer pattern, Off Retailer strengthens brand memorability and product recall and leads visitors back to the e-pharmacy to complete their purchase.
In a 4-month period, Lamberts had displayed their products more than 155,000 times to users who had visited the pharmacies within Project Agora’s network, marking a significant over-achievement of their goals. Specifically, Lamberts recorded a 10% higher Viewable Click Through Rate (vCTR) vs original goal and more than doubled the Add to Cart Rate.