Realize Sees Strong Adoption from Brands, Delivering up to 30% Stronger Performance

Realize launched a bit over nine months ago, and adoption globally is going strong among advertisers. Realize is Taboola’s powerful new performance marketing platform, brought in 22 markets by exclusive partner Project Agora. The reason for this increasingly growing adoption is simple: Realize delivers results. 

Built to drive performance outcomes at scale beyond Search and Social, Realize leverages Taboola’s exclusive supply, AI technology, and first-party data to help brands achieve meaningful results efficiently. In just the first six months, more than 650 advertisers across industries have adopted or tested Realize, running campaigns on some of the world’s most trusted publishers, OEMs, and apps. 

Advertisers such as Tripadvisor, Philips Home Appliances, NerdWallet, and Motley Fool are using Realize to reach high-intent users and have exceeded their goals by up to 30%.  

“Realize has been an essential part of new customer prospecting and consideration marketing. The on-site engagement objective is a real game-changer for bringing in qualified users and driving them down the funnel,” said Morley Quatroche, Sr. Marketing Manager, Performance & Acquisition, Cruise Critic, a Tripadvisor company. 

“Leveraging Realize’s high-intent user targeting, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix,” said representatives from Philips Home Appliances. 

The platform continues to evolve with new capabilities added to its Generative AI suite for advertisers. Realize recently added Generative AI-powered Motion Ads, which transform static images into video-like formats. Early adopters have seen a 20% lift in conversion rates using Motion Ads versus static creatives. 

As adoption continues to grow, one thing is clear: nine months in, Realize is proving its name — it turns potential into performance.