Project Agora hosts the GNTO team for a custom training in native advertising

Project Agora was pleased to host members of the Tourism Promotion Department of the Greek National Tourism Organization (GNTO) at its offices for a training session focused on the fundamentals of Native Advertising, custom-designed for premium clients.

The training was tailored to meet the specific needs of the GNTO team and emphasized on delivering added value by addressing critical topics relevant to their day-to-day work. From covering essential terminology and media planning to the application of artificial intelligence (AI) in Native Advertising, this session provided an in-depth analysis of general native advertising strategies and best practices for using Taboola in particular.

“It was a fantastic opportunity to collaborate closely with the team from GNTO’s Tourism Promotion Department and share insights that will contribute to the further development of their advertising efforts,” said Elena Tsiknakou, Director of Advertiser Business at Project Agora. “The dedication and energy they displayed was truly impressive.”

Efi Stylidiadi, Head of the Advertising Department at GNTO, commented, “We sincerely thank Project Agora for the exceptional experience, thorough preparation, and valuable training we received. The information and knowledge we gained will greatly assist us in enhancing our advertising activities and achieving our goals.”

Project Agora and Taboola, exclusive partners in Greece and 21 other markets, continue to support their partners with specialized training initiatives, promoting the creation of impactful and effective native campaigns.