Project Agora and Exit Bee Join Forces to Introduce Micro Moment Advertising to the MEA Region
As we continue to grow our partnerships with leading digital companies, we are delighted to announce a new strategic alliance with Exit Bee. Together, we are introducing “micro moment” advertising to the Middle East and Africa region, by launching our newest format “Exit Ads”.
What are Exit Ads?
Exit Ads are an innovative ad format that leverages behavioral technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers.
The format uses Exit Bee’s pattern recognition and machine learning capabilities to precisely identify “micro moments” – such as when a user is about to exit a website. They then use this information to deliver a contextually relevant ad that recaptures the user’s attention.
Exit Bee has already successfully launched this technology in the UK, Greece and other European markets. They also recently made the top of the PWC list of the 20 best startups in the UK.
How our partners will benefit from Exit Ads
The format offers unique benefits for both brands and publishers:
Exit Ads For Brands & Agencies
The ad format delivers 100% viewability and Engagement Rates 20x higher than standard banner ads. We partner only with trusted publishers and use advanced contextual analysis to guarantee a brand-safe, premium and targeted placement.
Exit Ads For Publishers
For publishers, Exit Ads present an entirely new monetization opportunity that minimizes any interruption for engaged visitors. By producing high Engagement Rates, Exit Ads deliver premium and sustainable CPMs. And by re-engaging “lost” visitors, publishers can promote content, increase subscriptions, run surveys and much more.
A Strategic Alliance ready for the Open Web
Upon announcing the partnership, Dimitris Tsoukalas, Regional Director MEA at Project Agora, shared: “We are thrilled to be partnering with a company as innovative as Exit Bee. Their pattern recognition and machine learning technology is a gamechanger, and Exit Ads allow us to leverage it to further enhance the monetization services we offer publishers, as well as providing another high-performing, creative ad-experience for advertisers. The local team cannot wait to share the news with our clients, and help them unleash the potential of Exit Ads.”
Similarly enthused, Exit Bee CEO Pavlos Linos explained that it is “a strategic moment for us to join forces with Project Agora to bring the success of Exit Ads to the MEA region. Combining our premium offering with Project Agora’s strong relationships in the region makes us very enthusiastic for the future of this partnership and the results it will yield for local publishers and advertisers”.
Combining Exit Bee’s proven behavioral technology with Project Agora’s long-standing regional expertise, we are creating a new, premium advertising real estate which can deliver tens of times the performance of traditional display ads.
If that sounds like something your business could benefit from, contact our team today.