Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format.

Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the publisher article, to create an engaging experience with Brands.

The evolution to a Vpaid standard expands the Advertiser’s capability to buy via a vast majority of DSPs (e.g. Appnexus, DBM, Sizmek etc.) and measure the effectiveness through 3d party auditing platforms such as Doubleverify, Moat and Sizmek.

It also comes with an enhanced ad experience for consumers, fully aligned with the new ad standards of IAB and the Coalition for Better Ads.

To find out more about Project Agora and Magic InArticle Video, feel free to contact us.