Project Agora and Taboola Support Make-A-Wish Greece for the Second Year in a Row

Press Release

For the second consecutive year, Project Agora and Taboola supported Make-A-Wish Greece and its Christmas campaign.

Leveraging the power of its network and online media, Project Agora provided pro bono its technology, people and part of its inventory to support the campaign “The Journey from Illness to WISH leads to INCLUSION”, as well as the educational program of the organization “Wish Star”.

The campaigns ran throughout December and for the duration of the month the relevant ads appeared within the environment of the largest and most premium publishers, driving visitors to the organization’s pages. Taboola, Project Agora’s exclusive partner, participated also in the activation, providing pro bono part of its inventory.

In total, the campaigns served around 22,540,000 impressions, while more than 8,500 users visited the organization’s site, got to know its work and were informed about the enormous importance of inclusivity for children with serious illnesses. Thus, Project Agora and its team contributed in their own way to spreading the work of the organization, its vision and purpose: to reach every child suffering from a serious illness and in need of having his/her wish fulfilled!

The public can continue to make its donations toσυμπερίληψη/ as well as express their interest in the organization’s educational programσυμπερίληψη-αστέρι-της-ευχής/.