OMD Romania has obtained the Taboola PRO certification

Project Agora and Taboola launched the global Taboola PRO program in the Romanian market. Project Agora and Taboola, working exclusively in Romania and 21 other markets, have recently jointly launched the Taboola PRO certification program for agencies and advertisers. 

OMD Romania successfully completed the program, securing certification for their people and the company. The Taboola team also travelled to Romania exclusively for this purpose, to jointly launch the Taboola PRO in Romania together with the Project Agora team. 

Taboola PRO is a by-invitation-only global training program for premium partners. It is designed to provide advertisers and marketers with a comprehensive overview of Taboola and its products, as well as best practices for successful campaigns using Taboola. At the end of the training, participants complete an exam that tests their knowledge so that both they and their company can achieve the Taboola PRO certification. 

Lucian Enculescu, Head of Digital of OMD Romania, said: “We’re thrilled to have been chosen to participate in the Taboola Pro program. Through the insightful presentations, the team gained a comprehensive understanding of the potential of Native Advertising via Taboola. Taboola is at this point a platform competitive with Google and Meta, offering comparable coverage and targeting capabilities, all while delivering a truly native user experience across Taboola’s extensive network of publishers both in Romania and globally.” 

Simona Otel, Senior Sales Manager of Project Agora, added: “Taboola Pro becomes an additional tool through which Project Agora promotes Taboola’s advertising solutions for the benefit of both advertisers and publisher partners. This program is now becoming an integral tool to further strengthen our partnerships with media agencies.”