Project Agora collaborated with Nielsen

For the measurement of its audience personas with Digital Ad Ratings

Project Agora worked with global information, data and measurement leader Nielsen, to measure the demographic affinity of its Audience Personas in Greece.

The aim of this partnership was to measure whether the demographic characteristics (gender & age) of Project Agora Audience Personas, align with audience data measured by Nielsen’s Digital Ad Ratings.

The results, which are to be used as part of the continuous optimization process of Project Agora’s target audiences, proved that the audience demographic affinity matched, and in many cases exceeded the Greek market average up to 25 units.

Panagiotis Giannakouras, Product Director of Project Agora’s Private Marketplace, stated about this collaboration: “By Leveraging an independent 3rd party tool for the measurement of unique, real users of digital ads, Project Agora is further improving the accuracy of its Audience Personas and takes a further step in increasing credibility and trust across the markets it operates in.”

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