NewsAuto.gr significantly boosts eCPM after upgrading to Project Agora Header Bidding
NewsAuto.gr is the No1 Automotive Publisher in Greece and among the most established publishers in the field in Southeast Europe, with more than 1.5 million unique users per month. Always first to try new technologies, NewsAuto.gr was one of the first Project Agora publisher partners to switch to our cutting-edge meta-header bidding solution, Project Agora Header Bidding.
Project Agora Header Bidding, is not yet another header bidding solution but a meta-header bidding product which integrates all the available demand sources coming via multiple header bidding implementations (i.e. Client Side HB, Server Side HB, Amazon’s TAM, Google’s Exchange Bidding) and has them compete in real time with direct campaigns. Designed to maximize Yield, it enables publishers to increase the competition and eCPM, while saving them valuable internal ad-operations and development resources. A solution that keeps evolving with every new wave of innovation, to help publishers get the maximum value of every available meaningful option in ad tech.
By leveraging header bidding technology, NewsAuto.gr had a dual objective: to increase the eCPM and overall revenue, without disrupting the user experience and with no effect on the publisher’s direct campaigns.
The smooth adoption of our Header Bidding solution brought significant results for NewsAuto.gr within the first month already, with eCPM uplift exceeding 28%. Inventory leakages were also significantly decreased from 5.7% to 1.7%, without affecting the site’s latency and user experience.
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