NewsAuto.gr significantly boosts eCPM after upgrading to latest version of Project Agora Bidding

NewsAuto.gr is the No1 Automotive Publisher in Greece and among the most established publishers in the field in Southeast Europe, with more than 1.5 million unique users per month. Always first to try new technologies, NewsAuto.gr was one of the first Project Agora publisher partners to switch to the newest version of PA Bidding, PA Bidding v3.

PA Bidding has been the jewel in the crown of Project Agora’s Media Technology platform for publishers. Designed to maximize Yield, PA Bidding enables publishers to increase the competition and the eCPM, while saving them valuable internal ad-operations and development resources. A solution that keeps evolving with every new wave of innovation, PA Bidding helps publishers get the maximum value of every available meaningful option in ad tech.

By leveraging header bidding technology, NewsAuto.gr had a dual objective: to increase the eCPM and overall revenue, without disrupting the user experience and with no effect on the publisher’s direct campaigns.

The smooth adoption of PA Bidding v3 brought significant results for NewsAuto.gr within the first month already, with eCPM uplift exceeding 28%. Inventory leakages were also significantly decreased from 5.7% to 1.7%, without affecting the site’s latency and user experience.

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