New targeting audience for Olympic Games Fans
In anticipation of the Olympic Games in Tokyo, we are launching a new Olympics-fan targeting option.
Advertisers will be able to communicate with all the fans of the major global sports event by targeting specific audiences across the most premium local publishers.
Olympic Games Fans, as the audience name implies, creates an audience based on users with high interest levels for the Olympics. Advertisers will have the option to target this audience before and during the games, as interest rates for relevant content and products are expected to be heightened then.
By targeting the specific audience programmatically across a contextual environment, which is within the publisher’s content, advertisers can serve the right ad, to the right consumer, at the right time in a highly scalable way.
Project Agora provides a selection of innovative native ad-formats and solutions to reach Olympic fans efficiently, including boosting ad performance through guaranteed video views (Cost per Completed Video View, 30” video) and guaranteed traffic (Cost per Click), among other solutions.
Advertisers can also reuse content from Social Media, to expand their Olympic Fan campaigns to the Open Web by using our ad-experiences Social Cards & Magic Story.
The “Olympic Games Fans” audience is available in Greece & Romania.
Contact us to start your targeted Olympic Games campaign.