IPG Mediabrands Czechia Completes Exclusive Taboola Agency Academy Training

IPG Mediabrands Czechia has successfully completed the Taboola Agency Academy, an exclusive, by-invitation-only training program developed for leading agency partners across the region.

This initiative was designed and delivered by Project Agora and Taboola, who work in exclusive partnership across Czechia, Slovakia, and 20 other markets. The program was tailored specifically to media agencies, with the Taboola and Project Agora teams flying into Prague to lead the in-person training alongside the local Project Agora team.

At the heart of the training was Realize, Taboola’s pioneering performance platform that goes beyond traditional search and social. Realize combines Taboola’s proprietary first-party data, powerful performance AI, and a diverse mix of premium inventory and formats to help advertisers scale their results effectively. In Czechia, the platform is available exclusively through Project Agora.

The Agency Academy offered participants a comprehensive understanding of how Realize works, along with campaign strategies and actionable best practices. The program concluded with a certification test that validated the participants’ new expertise. To cap off the session, attendees enjoyed a relaxed lunch, drinks, and networking, creating space for informal discussion and connection.

Tomáš Zelenka, Head of Online Department, IPG Mediabrands Czechia, shared: “The Agency Academy was an incredibly valuable learning opportunity for our team. It gave us not only a strong introduction to the technology but also a clear view of how we can begin applying it to meet our clients’ performance goals. We’re excited to explore the full potential of Realize in our upcoming campaigns.”

Lenka Barbušová, Business Development Manager for Czechia & Slovakia at Project Agora, added: “The Taboola Agency Academy is all about equipping agencies with the tools they need to succeed in the evolving digital space. Our mission is to turn agency teams into Realize experts who can confidently leverage the platform’s cutting-edge features to drive real results for their brands.”