Initiative is officially Taboola-certified

Press Release

Initiative successfully completed the by-invitation-only global training program for premium partners, Taboola Pro.

Project Agora and Taboola, who work exclusively in Greece and 21 other markets, have recently jointly launched the Taboola PRO certification program for agencies and advertisers in Greece.

Taboola PRO is designed to provide advertisers and marketers with a comprehensive overview of Taboola and its products, as well as best practices for successful campaigns using Taboola. At the end of the training, participants complete a test that examines their knowledge so that they can obtain the Taboola PRO certification.

Maria Fotopoulou, General Manager of Initiative, shared about this certification, “Taboola PRO has given our team the opportunity to be exposed to add-on tools and AI features that now make Taboola as important as other global players, able to deliver even on performance KPIs for the benefit of our clients.”

Paulina Tsathiri, Global Agencies Director of Project Agora, in turn shared: “Taboola PRO helps the agencies we work with go from being mere Taboola users to becoming the ultimate experts. Taboola has evolved into the dominant native advertising solution and should be an obvious addition to any media mix for brands. It enables Video and Sponsored Content campaigns and excels in targeting capabilities, drawing its power from an increasingly intelligent algorithm that analyzes data signals from the 600M Unique Daily Users visiting Taboola properties worldwide.”