How to Create Tech Ads That Build Trust

Technology is one of the fastest-changing and most competitive industries in the world. Every day, tech advertisers both large and small have to fight for attention and market share in an increasingly saturated space.

The question is: How can tech brands cut through the noise and launch truly engaging campaigns that drive results? With real-time data and insights to guide them.

Taboola’s Creative Shop analyzes tons of data points to help identify the many changing trends in tech advertising. The Creative Shop in-house agency focuses on building ads — and helping others build ads — informed by new and emerging trends, so you can apply these learnings to your own performance marketing work. Check out the creative playbook for tech to see the latest tips on creating ads that will engage and convert high-intent users, and put them to work for your brand.

What did they find?

Creative insights, trends, and tactics that are proven to increase performance for tech advertisers. Whether you’re looking to optimize your images and videos, write catchier headlines and descriptions, or build more intuitive landing pages, this playbook is designed to help.

Here are just a few of the Creative Shop’s recommendations:

• Content about innovation drives significant increases in engagement. This is especially true for content about advances in AI and new releases at events like CES. So talk about what makes your product unique and relevant at this moment in consumers’ lives.
• Experts and leaders build trust and credibility. Highlight these figures in your campaign visuals — preferably in motion — and include their names and quotes in your ad copy.
• Include powerful call-to-action (CTA) buttons. We found that 37% of tech advertisers on our network use “Learn More,” 23% use “Search Now,” and 9% use “Shop Now.”
• Design your landing pages to look like native publisher articles. Use minimal colors, such as black font on a white background), include clear headers or navigation bars, and display text in a narrow column with wide shoulders.
• A/B test and iterate. Mix and match top-performing assets to ensure you are leveraging all creative variations. Start with 6-9 ad items and add new creatives every few weeks.

Original source: Taboola blog