Havas Media Czechia Successfully Completes Exclusive Taboola Agency Academy Training

Havas Media Czechia has proudly completed the prestigious Taboola Agency Academy, an invitation-only training program developed for top-tier agency partners.

This initiative was designed and delivered by Project Agora and Taboola, who work in exclusive partnership across Czechia, Slovakia, and 20 other markets. The program was tailored specifically to media agencies, with the Taboola and Project Agora teams flying into Prague to lead the in-person training alongside the local teams.

A key focus of the training was Taboola’s newly launched Realize platform—an industry-first performance solution that goes beyond search and social. Realize leverages Taboola’s proprietary data, cutting-edge performance AI, and a wide array of premium inventory and creative formats to deliver outstanding campaign results. In Czechia, Realize is available exclusively through Project Agora.

The Agency Academy equips participants with an in-depth understanding of the Realize platform and shares best practices for campaign success. The program culminates in a certification exam, ensuring attendees gain actionable expertise. And because great training deserves a great ending, the day wrapped up with a relaxed evening of dinner, drinks, and lively conversation — a perfect way to celebrate new knowledge and stronger partnerships.

Daniel Santino, Managing Director, Havas Media Czechia, commented on the experience: “The entire team is thrilled to have completed the Taboola Agency Academy and to be among the first agencies in Czechia to do so. While we already had a strong working relationship with Taboola, we were especially impressed with the new Realize platform and the opportunities it presents to further boost our clients’ campaign performance.”

Lenka Barbušová, Business Development Manager for Czechia & Slovakia at Project Agora, added: “The Taboola Agency Academy is a premium training initiative designed to empower agencies with advanced knowledge of the Realize platform. Our goal is to help agency partners become Realize experts and fully leverage the platform’s technology to drive better outcomes for brands.”