BGM OMD and Hearts & Science are the first Taboola certified agencies in Greece

Press Release

Project Agora and Taboola launched the global Taboola PRO program in the Greek market

Project Agora and Taboola, working exclusively in Greece and 25 other markets, have recently jointly launched the Taboola PRO certification program for agencies and advertisers.

BGM OMD and Hearts & Science were the first agencies in Greece, and in Project Agora’s markets overall, to successfully complete the program, securing certification for their people and the companies as a whole. The Taboola team also travelled to Greece exclusively for this purpose, to present the first Taboola PRO together with the Project Agora team.

Taboola PRO is a by-invitation-only global training program for premium partners. It is designed to provide advertisers and marketers with a comprehensive overview of Taboola and its products, as well as best practices for successful campaigns using Taboola. At the end of the training, participants complete an exam that tests their knowledge so that both they and their company can achieve Taboola PRO certification.

Petros Lytrivis, Chief Digital Officer of BGM OMD/Hearts & Science, said: “We’re thrilled to have been chosen to participate in the Taboola Pro program and to be the pioneering agencies in Greece to attain this certification. Through the insightful presentations, we gained a comprehensive understanding of the potential of Native Advertising via Taboola. Taboola is at this point a platform competitive with Google and Meta, offering comparable coverage and targeting capabilities, all while delivering a truly native user experience across Taboola’s extensive network of publishers both in Greece and globally.”

Paulina Tsathiri, Global Agencies Director of Project Agora, added: “Taboola Pro becomes an additional tool through which Project Agora promotes Taboola’s advertising solutions for the benefit of both advertisers and publisher partners. This program is now becoming an integral tool to further strengthen our partnerships with media agencies.”