Vltava Labe Media (VLM) is the second biggest publishing house in the Czech Republic with a wide portfolio of online and offline publications. More than 15 million unique users per month trust VLM sites for the latest news and entertainment. Always first to try new technologies, VLM had a dual objective regarding Content Discovery: to increase eCPM and overall organic traffic recirculation, without disrupting the user experience and the ad quality within their sites.
VLM has been successfully working with Project Agora since 2018, utilizing various solutions of our Media Technology platform to maximize the value out of their visitors. Adding the latest Content Discovery solutions to the mix was a natural choice for a Publisher who values performance novelty and rapidly integrating successful solutions.
Project Agora’s native content solutions, powered by our exclusive partner and global leader Taboola, enable publishers to drive revenue while at the same time increasing engagement, acquiring new users and maximizing time on site and pages per session.
VLM implemented the Content Discovery Widget solution and a considerable uplift was noticed on both revenue and organic recirculation shortly after the implementation.
Results were impressive with eCPM uplift exceeding 15%. Organic Recirculation also overcame +8% and bounce rate reduced.
“Working with Project Agora has significantly increased our network’s eCPM by 15% after implementing the Content Discovery Widget to our sites. Additionally, we achieved +8% organic traffic recirculation which helped us retain visitors longer, reducing bounce rate. Their support team was fully committed to guide us during the onboarding process and they are continuously providing support to help us get the most out of our collaboration”, shared Čápová Monika, Yield Manager at VLM.
Type of client: Publisher
Solution: Content Discovery
Country: Czech Republic
Objective: eCPM & organic traffic recirculation uplift