Gold & Bronze Award for Project Agora Commerce at the Shopper Marketing Awards 2022
Our specialized e-Retail Media service has been honored not once, but twice at the Shopper Marketing Awards 2022 in the Programmatic Shopper Marketing Campaigns category. The prominent industry event was established two years ago and is organized by leading Greek trade publisher Marketing Week.
Campaigns we ran for GR Sarantis SA and Pharmasept received the Gold and Bronze awards respectively – further confirming the impact our commerce solution is having on the Greek market.
In the photo Lampros Koltsidas, Brand Manager, Despina Samoulada, Marketing Manager and Ioanna Tsiadi, Junior Shopper Marketing Manager, from GR Sarantis SA Health & Care Division, accept the award, along with our own Christos Kakolyris, Senior Business Development Manager at Project Agora.
Project Agora Commerce’s strong value for brands
These awards are the latest in a series of key industry awards for Project Agora Commerce. The recognition illustrates the power of innovative e-Retail Media, which is currently considered the most valuable advertising real estate globally, providing an entirely new promotional channel for brands.
Project Agora has led the way by being the first to introduce an e-Retail Media network in Greece. Project Agora Commerce is an innovative and unrivaled service used by some of the country’s largest brands and these awards demonstrate its success.
e-Retail Media produce results
Project Agora Commerce was launched almost two years ago and has quickly taken its place as the go-to Greek e-Retail solution. The service enables brands to implement highly effective, automated promotional campaigns on some of the country’s largest e-commerce sites.
Both GR Sarantis SA and Pharmasept took advantage of Project Agora Commerce’s capabilities, this way ensuring high visibility of their products on the “digital shelves” and “digital corridors” of the largest online beauty and pharma retailers in Greece. Both campaigns overachieved their initial goal with a remarkable Return on Ad Spend (ROAS) of 400% or more.
Today, over 80 prominent brands use Project Agora Commerce to boost more than 700 products’ visibility and increase their marketing performance. This has freed up dozens of man-hours for brands and retailers, which can be reallocated to more creative tasks.
Project Agora Commerce will continue to grow
Ultimately, these awards confirm our dedication to continue expanding Project Agora Commerce. “We are very proud of these two awards for the campaigns we run for GR Sarantis SA and Pharmasept that brought such amazing results for our clients”, said Paulina Tsathiri, Commercial Director Marketplace Greece & Romania. “We are always working to expand the service into new verticals & markets. We will continue to improve its efficiency for our partners, helping them offer a better shopping experience for their customers”.
If you want to learn more about Project Agora Commerce, contact us here.